Project of the Week

A Sydney Showroom by Armadillo & Co and Studio Goss

Read time 3 minutes

  • Design House: Studio Goss
  • Project Name: Sydney Flagship Showroom
  • Location: Sydney, Australia
  • 385m²

In the vibrant design district of Surry Hills, Sydney, the luxury rug brand Armadillo & Co has opened a flagship showroom, and first Australian retail store.

Working with renowned architectural practice, Studio Goss, they created an immersive, gallery-like space which encapsulates the brands sensitive, contemporary approach.

Take a quick tour of the project below.

We wanted to create a sensory spatial environment that represents the Armadillo & Co of today and the future, at the forefront of contemporary design.

Throughout the space, customers witness a range of strong textural forms. Poured concrete, glazed terracotta tiles, FSC-certified oak timber and solid brass fixtures characterise the architecture.

These quiet yet tactile surfaces harness the ephemeral quality of the natural light streaming through 20-foot tall shopfront windows and amplify the refined materiality of Armadillo & Co’s full range of rugs.

The interior is at once soothingly intimate and undeniably luxurious, a true reflection of our brand’s design philosophy

Ideas of balance and calmness were key to the emotive design concept of the space. A host of neutral tones help materialise this style, whilst also emphasising the brands connection with natural and raw materials.


Find out more about Armadillo & Co and their range of hand-crafted rugs here or see a few of our favourites below.

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