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Project of the Week

Chapter House by Londonewcastle & ELLE Decoration

Read time 4 minutes

  • Design House: Londonewcastle & ELLE Decoration
  • Project Name: Chapter House
  • Location: Covent Garden, London
  • Area: Approx. 80m²
  • Photography: Ben Anders

A converted Victorian property in Covent Garden, London, Chapter House by Londonewcastle and ELLE Decoration is British, contemporary and designed to bring the signature aesthetic of ELLE Decoration to life.

Take a quick tour of this project below.

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ELLE Decoration’s UK Editor-in-Chief Ben Spriggs partnered with property developer Londonewcastle to create a space that encapsulates the past, present and future of British interior design. Celebrating craftsmanship, principles of modernity and innovative uses of colour and texture, this penthouse is a modern interpretation of the British home, specifically focused on “the strengths and influence of the UK design community to an international audience.”

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“The Chapter House X ELLE Decoration show penthouse makes a really positive statement about the state of British design,” said Spriggs.

“I’m always asked what is ‘British style’ and how does that look in 2020. The thing that’s always appealed to an international audience about this country’s unique style is our innate ability to mix and match; to look forwards and backwards at the same time, referencing our heritage, the craftsmanship and expertise this nation has always been known for, and also its ability to be innovative and trend setting.”

The thing that’s always appealed to an international audience about this country’s unique style is our innate ability to mix and match.
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“Great design can bring serious value to the property market,” continued Spriggs.

“Across the world, young, urban and affluent individuals are more style-savvy than ever. They expect more and more. So when it comes to purchasing property, they aren’t just buying empty brick boxes, they want to buy into a lifestyle. Design, architecture and interiors all have an important part to play, and this penthouse embodies exactly that.”

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