Batch hi res.jpg

Creating a flagship retail space in 3 weeks

Lindsay Meyer, CEO and co-founder of San Francisco retail space, Batch, took on the impressive challenge of creating a retail space in just three weeks.

Through Batch, Lindsay has been rethinking and pioneering a new retail experience - "contextual commerce" - we’ll let Lindsay explain more…


How did you get into the world of interiors?

Growing up, my mother was always re-arranging our furniture, and while I was young at the time, her steady habit of refreshing our living spaces had a lasting effect.

As I’ve grown, my fascination with design has been honed by a variety of experiences, from helping launch a new luxury athleisure store with a Hollywood actress, to working on a few residential properties, my interest has kept growing!

I guess, like most, I also love to shop my way through foreign countries. I’m always on the hunt for beautiful things.

Batch Sofa

Where did the idea for Batch come from?

While settling into a new San Francisco-based loft last year, I began to re-think the process of shopping for a home. Between navigating items and brands that are only available to view and purchase online, to showrooms that are only open to the trade, the interior design world can be complex.

I wanted to craft a shopping experience that felt different so I arranged our Showroom floor into several shoppable vignettes, where visitors can experience brands in a home-like setting, almost as if they were getting a glimpse into a fashionable stranger’s lifestyle.

Batch Bed
With today’s shoppers craving highly personalised real-world shopping experiences, we really wanted to create an environment that made searching for your next must-have item more like going to your friend’s home.

We’ve heard Batch comes in "Batches" - tell us more about your retail concept; "contextual commerce"?

"Contextual commerce" is a new practice of creating retail environments where products are placed in non-store spaces for more intimate interactions.

This kind of commerce also aims to bridge a gap between online brands and their customers by partnering with today’s most popular e-commerce brands to establish pop-ups within our Showroom.

So now, shoppers can finally view, touch and test out the online-only items they’ve been admiring before making an investment.

Batch seating

Your current "Batch" mixes rich materials with eclectic prints - is there a particular style your spaces follow?

With our debut Batch, we wanted to focus on establishing our concept as a shoppable home environment.

As a nod to our flagship location, we also wanted to embrace the timeless California-contemporary style. Paired with liberal use of colour and global touches, like the integration of hand-woven rugs from Afghanistan, artisan bowls and baskets from Mexico and dipped stools from France, we’ve created a unique space fit to appeal to every shopper’s unique style.

We’re refresh our space on a 10-week basis to bring in new inventory and brands for shoppers to fall in love with.
Batch Dining table

And finally, how was your experience of sourcing for items globally using eporta?

eporta has been instrumental in unlocking international access to top product. Navigating the interface is so simple, and we love how easy it is for our team to request trade accounts, obtain quotes and work with top tier manufacturers around the world. It makes this large design realm that we operate in feel much more intimate and accessible.

We’re also a huge fan of our account manager, Nicole, here at Batch! She is such a genuine representation of the eporta brand and she’s gone above and beyond her role to become a treasured extension of our team here in California. She even sent us chocolate from London! We’re so spoiled by her!

Batch Chair
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