We’ve heard Batch comes in "Batches" - tell us more about your retail concept; "contextual commerce"?
With the opening of our consumer-facing Showroom in September 2017, we’ve pioneered "contextual commerce" - a new practice of creating retail environments where products are placed in non-store spaces for more intimate interactions. With today’s shoppers craving highly personalised real-world shopping experiences, we really wanted to create an environment that made searching for your next must-have item more like going to your friend’s home. Our goal is to guide shoppers on a journey to discover a lifestyle that they’ll truly love.
Batch is also bridging a gap between online brands and their customers by partnering with today’s most popular e-commerce brands to establish pop-ups within our Showroom. So now, shoppers can finally view, touch and test out the online-only items they’ve been admiring before making an investment.
What we’ve also found since launching is that this immersive way of shopping doesn’t have to be limited to retail. Recently, we launched Showcase, introducing fully shoppable model homes. Now, current and potential homeowners in San Francisco have the unique opportunity to not only view a for-sale property, but browse and buy items and entire rooms of furnishings and accessories from within.