Jenny’s initial relationship with Fjord was sparked by a breakfast talk that she gave on her user-centric design process, which resonated on both sides.
The initial project challenges included uncovering the sweet spots between function and design within the constraints of workplace regulations (both internal and external), and creating third spaces - break out areas and meeting rooms - that were fit for purpose.
Jenny knew that the key to sourcing was the provenance of the furniture itself, representative of the British and Scandinavian geographical roots of the company, and, like Fjord’s own work, had qualities of the supernormal: where the mechanics of the design itself are so intentional and minimal that it almost becomes invisible. This belief was shared by eporta, working hard to deliver products that fulfilled the brief, from suppliers such as Nikari. Because of this close attention to detail, staff and visitors alike are immersed in the company’s values from the moment they enter the office.
From the early stages of the design, Jenny made sure to build in elements of “storytelling with objects”: features with colloquial working titles that helped the space feel like home from day one. From the “golden drawer” where keys and other important bits are stored, to the distinctive “yellow table”. These features immediately served as a navigation tool, and helped to instill a cultural identity for the office from day one.