The two panellists were Lyndall Fernie, an interior designer with over 20 years of experience who also teaches college students, and co-founder and CEO of Homewings, Cornelia De Ruiter. Homewings is a service that aims to open up the world of interior design by making it easy for clients to connect with designers who can offer a cost-effective solution, as well as offering a flat fee per room.
Both of these industry experts had some fascinating insights on how to be successful in today’s interior design industry – here are our three favourite points from the day.
Personality is important
While more and more people are turning to designers to help create a beautiful home, and have a greater appreciation of the importance of getting interiors right, gone are the days when people chose who they worked with based solely on a particular aesthetic.
Increasingly, clients come to the table with their own ideas and looking for someone with the personality type that will help them get the result they want. This is something that Cornelia sees a lot first hand.
“People come to us with conflicting ideas, or sometimes they are confused about how to start or manage a project. Sometimes you can see from a brief that they need a designer who can be quite forceful, outspoken and strong on the recommendations because that client would really appreciate guidance. And in other cases you see that someone is looking for a sparring partner – to have a more of a collaborative relationship where they can bounce ideas around, rather than letting the designer take the lead.