Interiors Business School
There's no such thing as bad press, right?
While the juries out on the above, there is definitely such a thing as a bad communications plan. This article tells you how to avoid pitfalls and secure success with your communication strategy.
1. "Firstly identify what the story is."
2. "Make sure you have permission."
A lot of people have the conundrum, 'I can't talk about a project because of a client', but there's a whole knowledge base around what they do for a client, that they can share.
3. "Does it matter when this story is shared?"
Map out your comms plan to your strategy for the year ahead, to ensure that they match.
4. "Strategic media engagement- who are you targeting?"
Do your research on who is writing in this space, who suits your story and your brand- but don't forget to look wider than you initially think.
Don't forget national publications and even some financial business publications might have interiors and lifestyle sections, that are worth considering too.
5. "What's the best vehicle for getting the story out there."
A lot of media are interested in finding out the opinions of experts in the design industry around big macro issues affecting the world, like sustainability.
Visual assets are vital when it comes to selling stories.
6. "How do you plan on optimising the coverage?"
If you have a key project you want to announce or something important to say, don't think of it as a staccato moment in time. Think of it as part of a wider campaign. Everything you put out in the world has a longer tail. It lives on social media and Google.
7. "Make sure you measure it."
PR and comms are a symbiotic part of your business's growth process.
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