Now more than ever, designers are collaborating with one another, property developers, suppliers and retailers all to make a name for themselves in the industry. Those relationships take time and work to build, but if you feel like a partnership is something you would like to embark on, there are a couple of things to consider about selecting a partner.
Parallel minds- The chances are high that you are not two peas in a pod, but the fundamental ethos of how you work, and what you believe in should have some similarities. Is it that you are both advocates for sustainability, or do you have a similar selling style? You need this common ground to avoid frustrations later down the line.
Aim high- Try to work with people you aspire to be associated with. Maybe they have a more extensive network, significant press contacts, or have the ability to produce beautiful things that you would like to be linked with. Whatever it is, stretch yourself so that you get the most from your efforts too.
Budget- It's also good to consider that not all collaborations or partnerships have to cost money, sometimes the best ones are free. But if there is a financial involvement, how much money are you willing to allocate? Also time, as time spent on this is time away from your business.
Don't follow the crowd- Often people see things and think that was really cool, I need to do something just like that. But doing something different can really make you stand out, nothing looks cool after it's been done 100 times. The project should evolve and be the perfect fit for your collaboration, not anyone else's.