Photography is a key element within the world of design and vital to clearly communicating the final outcome, whether it be a product or an interior. After all, we all work with visual minds.
This week we caught up with renowned London photographer Yeshen Venema to ask him to share his Top 5 Tips To Creating Amazing Photography with our eporta Community. Yeshen has worked with a mix of designer/makers and shops and is known for his unique eye for natural light. Here's what Yeshen had to say:
1. Prioritise and budget
Once you have created your products, the photography is the single most important element in getting sales. So do not leave it to the last minute; contact photographers well in advance and plan your shoot carefully. After all, a picture can be ‘worth a thousand sales’.
2. Scale and colour
Selling online means your customers cannot touch your products, so be truthful in how they are represented. Include props that are familiar and show relative scale. Books, pens, magazines, candles, tableware and of course models can all help show scale.
When it comes to colour, it’s not possible to control how your customers view the images (screens are all different in how they render colours, from PC to Mac to tablets and phones), however work with your photographer to get colours as good as possible at the shoot. Do not think ‘I’ll fix it in Photoshop’ and don’t use filters like Instagram for your products shots - very misleading! Bright colours (especially Neons) are especially tricky to get right.