Robin’s company is named Zone 2 for a reason, this is where we are most comfortable, where conversations convert into business. According to Robin, humans have three zones of interaction. Zone 1- not connected, the leave me alone zone. We've all been in or seen zone 1, for example walking into a shop and going "I'm just browsing" when asked if we want help. As designers we may be used to being in zone 2, confidently ready to converse and connect, only to be faced with zone 1 clients that aren't ready to commit yet.
Then there is zone 3, arrogant, cocky, loud and in your face. They don’t want to connect yet, instead, to reach a level of comfort they need to be adored first. With zone 3 comes the struggle of how to make room for yourself in the conversation. Robin lays out easy ways to transition effectively between the three zones, and importantly, bring people with you to zone 2. Find out how by watching Robin’s keynote below.