In a world of constant distraction, how do you make a worthwhile connection that lasts?
This is the question that brands and service providers are asking across all industries, and are increasingly coming to the same conclusion; that in order to capture the imagination and loyalty of customers, you need to speak to the senses and create emotive responses. Over the last 5 years, more and more companies are creating immersive experiences that seek to offer tangible moments that can be savoured, and engage the customer on a personal level.
Ahead of London Design Festival, we speak to designjunction and some of their popular exhibitors about the importance of creating an immersive experience in the design world.
“Too often, we’re walking through life and not thinking about where we are and what we’re doing”, states Vicki Leach, Design Manager at British furniture brand Deadgood. “It takes something interesting, beautiful or thoughtful to snap us out of it.
“Take the JUMP IN! art installation for example: a room filled with 81,000 white balls. Its aim was to raise awareness of the work done by charity Right To Play, who transform the lives of children across the world by encouraging them to play, by showing people how differently they felt after playing in a giant ball pit. The end result was both dazzling and fun and will stay with the people who attended for years to come. And that’s what the immersive experience should be about – celebrating life’s wonderful moments.”