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Industry insights

Is interior design wedded to fashion?

There's no denying that one source of interior inspiration comes from the runway. Bi-annually the fashion world tells us what we can expect for the year to come, what will be the visual norm of our everyday commute, even if in a watered-down version, as ball gowns are not conducive to public transport. But how deep does this alliance run?

Commonly seen as the follower, interiors don't change as frequently. But where one lives, stays, works and plays are personal to them and represent their sense of style, which to some degree stems from fashion.

Yet interior schemes aren't always the follower. As we can see from the recent SS20 shows, on certain occasions, inspiration flows upstream. Here we explore four key fashion trends for next year hand how they translate into interiors.

Something old- 70's nostalgia

It's hard to identify which side of the line this movement began from, but we've been reporting a growing desire for 1970s nostalgic design for a while, with many design projects sporting the muted bright hues of the era. Layering fabrics of the time such as leather, chord and fluffy shag pile against substantial wood backdrops.

Fashion too has fixated on the period for a while. However we are seeing a progressive introduction of clashing trippy brights, with florals and checks on the SS20 catwalks from Louis Vuitton, Paco Rabanne, Fendi and Rochas here's how that translates interiors too.

70's Nostalgia by Fendi SS20. Image via fendi.com
1970's nostalgic vibes at the Hotel Eaton in Hong Kong by AvroKo. Photography by Owen Raggett. As featured in the WGSN x eporta Interiors Trend Report 2019/20.
70's Nostalgia by Fendi SS20. Image via fendi.com
1970's nostalgic vibes at the Hotel Eaton in Hong Kong by AvroKo. Photography by Owen Raggett. As featured in the WGSN x eporta Interiors Trend Report 2019/20.
RUBI CUSHION BY MY FRIEND PACO. Available on eporta.
MASTEA COFFEE TABLE BY MINIFORMS. Available on eporta.
RUBI CUSHION BY MY FRIEND PACO. Available on eporta.
MASTEA COFFEE TABLE BY MINIFORMS. Available on eporta.
OCI RUG PART 3 BY PORTEGO. Available on eporta.
GRUELLE COFFEE TABLE BY STABORD & CO. Available on eporta.
OCI RUG PART 3 BY PORTEGO. Available on eporta.
GRUELLE COFFEE TABLE BY STABORD & CO. Available on eporta.

Something new- Jewel Tones

Jewel tones aren't new to interiors, but they have been out of favour for a while. Yet with a renaissance of the bold and bright over the past couple of years and the enduring adoration for navy, these jewel tones seem set to be the next dramatic palette for interiors. Ambers, emeralds, sapphires and emeralds graced the Rochas, Erdem, Lanvin and Bvlgari SS20 catwalks. Coincidentally there has been a spate of famous engagements where diamonds have been replaced by these brightly coloured gems instead.

Jewel tones by Rochas SS20. Image via Rochas.
Jewel tones explored by Studio Gizzem Cinar for Coréen in Berlin.
Jewel tones by Rochas SS20. Image via Rochas.
Jewel tones explored by Studio Gizzem Cinar for Coréen in Berlin.
SHANGHAI VASE BY KARTELL. Available on eporta.
AMY LOVESEAT BY BRITISH DESIGN SHOP. Available on eporta.
SHANGHAI VASE BY KARTELL. Available on eporta.
AMY LOVESEAT BY BRITISH DESIGN SHOP. Available on eporta.
COHEN DINING CHAIR BY LIANG & EIMIL. Available on eporta.
TERRA MODERN PENDANT LIGHT BY NICHE MODERN. Available on eporta.
COHEN DINING CHAIR BY LIANG & EIMIL. Available on eporta.
TERRA MODERN PENDANT LIGHT BY NICHE MODERN. Available on eporta.

Something borrowed- Safari

Undoubtedly reflective of the growing emphasis on caring for our planet and the wildlife that lives within it, fashion houses Dolce and Gabbana, Stella McCartney and Luisa Spagnoli have taken us on an exploratory trip to Africa for SS20. The translation of the safari aesthetic to interiors is clear through materials like canvas, rattan, wood and linens.

Safari by Dolce and Gabbana SS20. Image via Dolce and Gabbana.
Safari exploration at Hotel Torel 1884 in Porto. Architecture by Miguel Nogueira and Interior Design by Nano Design. Photography by Luis Ferraz.
Safari by Dolce and Gabbana SS20. Image via Dolce and Gabbana.
Safari exploration at Hotel Torel 1884 in Porto. Architecture by Miguel Nogueira and Interior Design by Nano Design. Photography by Luis Ferraz.
SAFARI CHAIR BY CARL HANSEN. Available on eporta.
COLUMBUS COFFEE TABLE BY FIFTY FIVE SOUTH. Available on eporta.
SAFARI CHAIR BY CARL HANSEN. Available on eporta.
COLUMBUS COFFEE TABLE BY FIFTY FIVE SOUTH. Available on eporta.
FOUNDRY CUSHION COVER BY MUFTI. Available on eporta.
KUBU PENDANT LAMP BY DUTCHBONE. Available on eporta.
FOUNDRY CUSHION COVER BY MUFTI. Available on eporta.
KUBU PENDANT LAMP BY DUTCHBONE. Available on eporta.

Something blue- there's a new blue in town, and it's bright.

From periwinkle to cornflower blue, there are some new bright and cheery hues in town. Preen, Staud and Sies Marjan's SS20 catwalks were awash with these tones. Retail spaces such as the flagship Celine store in Miami, featured in this year's trend report, led the way on this colour selection. We've also seen these blues monochromatically interplay at hotels like Maison Armance in Paris.

Blue Hues by Staud. Image via Staud Instagram.
Blue hues in the Céline Retail Store, Miami, USA by Valerio Olgiati. Photography by Mikael Olsson ©
Blue Hues by Staud. Image via Staud Instagram.
Blue hues in the Céline Retail Store, Miami, USA by Valerio Olgiati. Photography by Mikael Olsson ©
EMPIRE FOLDING SCREEN BY MUNNA. Available on eporta.
MULTIFUNCTIONAL PILL BY EMKO. Available on eporta.
EMPIRE FOLDING SCREEN BY MUNNA. Available on eporta.
MULTIFUNCTIONAL PILL BY EMKO. Available on eporta.
FRINGES COUNTER STOOL BY MUNNA. Available on eporta.
SKY BLUE LARGE TABLE LAMP BY ROSANNA LONSDALE. Available on eporta.
FRINGES COUNTER STOOL BY MUNNA. Available on eporta.
SKY BLUE LARGE TABLE LAMP BY ROSANNA LONSDALE. Available on eporta.
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