eporta are the Official Digital Partner for the London Design Fair. As a trade visitor, you’ll be able to use eporta on your mobile during the event to Connect with your favourite suppliers and manage your relationships.
2016 sees the London Design Fair become the umbrella brand for Tent London and Super Brands London as well as other international shows, marking their 10th year. We spoke to Director and Founder, Jimmy MacDonald, to find out this year's highlights.
How will you be celebrating your 10 year anniversary?
The whole show will be a grand celebration. We’re so proud of the 10 years that we’ve been highlighting new talent in design and bringing it into the heart of the country – and this year we’re looking forwards, not backwards.
We’ll be hosting our big Thursday night party, with many of the country pavilions and galleries hosting their own events throughout the night. This is a chance to take a moment and appreciate how far we’ve all come. Both the designers and the fair itself – we’ve grown up together.
You've recently rebranded from Tent London, why did you decide to do this, and what does the new name mean for you?
Tent London and Super Brands London have nurtured the sole aim to provide London’s most ambitious and pertinent design trade fairs - and fulfilling this aim on every occasion over the past ten years. It’s is now time to combine brand and function and present the new “London Design Fair”.
For our new name we decided on the 'London Design Fair’, in part drawing inspiration from Europe, a region where we carry out a great deal of business and where ‘Fair’ is a familiar term.
The London Design Fair is an umbrella brand for Tent London and Super Brands London alongside the other shows we host, for example 100% Norway and the Design & Crafts Council of Ireland. With the addition of the third floor space at the Old Truman Brewery, we will be hosting further group shows, country pavilions and themed exhibitions, affording these key facets even greater visibility.